Crowdworkers, social affirmation and work identity: Rethinking dominant assumptions of crowdwork

Crowdwork is becoming increasingly popular as evidenced by its rapid growth. It is a new way of working that is conducted through global digital platforms where money is exchanged for services provided online. As it is digitally grounded, it has been assumed to be context-free, uniform and consisting of a simple exchange of tasks/labour from a global workforce for direct monetary pay. In this study, we examine these dominant, largely Western...