Consistent price endings increase consumers perceptions of cheapness

Published on Jul 1, 2021in Journal of Retailing and Consumer Services
· DOI :10.1016/J.JRETCONSER.2021.102590
Hui-Hsi Hung , Yin-Hui Cheng3
Estimated H-index: 3
+ 2 AuthorsYu-Ting Lin
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Abstract
References59
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