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doi.org/10.1016/j.jretconser.2021.102590
Other

Consistent price endings increase consumers perceptions of cheapness

..., Yu‐Ting Lin
11
Journal of Retailing and Consumer Services11.00
Volume: 61, Pages: 102590 - 102590
Published: May 6, 2021
Abstract
No abstract.
Paper Fields
Paper Details
Title
Consistent price endings increase consumers perceptions of cheapness
DOI
doi.org/10.1016/j.jretconser.2021.102590
Published Date
May 6, 2021
Journal
Journal of Retailing and Consumer Services
Volume
61
Pages
102590 - 102590
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