Original paper
The Light = Healthy Intuition
Abstract
This research documents a “light = healthy” intuition, such that consumers perceive foods that weigh less are healthier than their heavier counterparts with the same serving size. Subsequently, consumers consume a larger quantity of lighter‐weight foods. The intuition is based on a coactivation of two meanings of the word “light”: light in physical weight and light in calorie content. An implicit attitude test finds support for this association...
Paper Details
Title
The Light = Healthy Intuition
Published Date
Jun 6, 2021
Volume
32
Issue
2
Pages
326 - 335
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