Privacy concerns in e‐commerce: A multilevel meta‐analysis

Whilst the rapid advancement of technology in the 21st century has facilitated the online collection, storage, retrieval, manipulation, and transmission of individuals' personal information, it has also led to a concomitant rise in privacy concerns amongst e‐commerce users. Although privacy concerns have received considerable attention in the e‐commerce literature, to date, empirical research has tended to report somewhat erratic and...