Exploring information technology success of Augmented Reality Retail Applications in retail food chain
Volume: 61, Pages: 102561 - 102561
Published: Jul 1, 2021
Abstract
Augmented reality retail applications (ARRAs) have emerged as rapidly developing innovative and futuristic retail innovation used in both physical store and online shops to improve the retail settings and customer experience. So, the objective of this research was to identify predictors of user benefits of ARRA in the retail food chain. By integrating the theory of information system success model, this study proposes a model to investigate the...
Paper Details
Title
Exploring information technology success of Augmented Reality Retail Applications in retail food chain
Published Date
Jul 1, 2021
Volume
61
Pages
102561 - 102561
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