Original paper
Why he buys it and she doesn't – Exploring self-reported and neural gender differences in the perception of eCommerce websites
Abstract
Studies of gender-related differences in the perception of ecommerce websites dependent on the websites' aesthetics, usefulness, ease of use, and purchase intentions, give contradictory results. To shed light on these conflicting findings, in addition to self-reported data from two online questionnaires (Study 1 & Study 2), our research uses the neuroimaging method of functional near-infrared spectroscopy to explore possible gender-related...
Paper Details
Title
Why he buys it and she doesn't – Exploring self-reported and neural gender differences in the perception of eCommerce websites
Published Date
Aug 1, 2021
Journal
Volume
121
Pages
106809 - 106809
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Notes
History