Uncovering the Meaning: Exploring Semantic Differences in US Perceptions of “Gamer” and Game Players

Gaming is an increasingly acceptable outlet for recreation, social engagement, and professional practice. Despite this acceptance, perceptions of “gamers” have been slower to evolve. The traditional stereotype associated with the “gamer” label has persisted in popular culture and acts to perpetuate and reinforce the negative elements associated with gaming. The stereotype’s persistence begs the question of whether current gamers see themselves...