How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market

Volume: 49, Issue: 5, Pages: 882 - 902
Published: Mar 30, 2021
Abstract
Unorganized retail dominates the retail landscape across emerging markets (EMs) and is undergoing rapid digitalization. However, the extant literature has not explored the impact of digital payment system adoption on unorganized retailer (UR) performance. By conducting three related studies and relying on the tenets of the resource-based view of firms, we show that digital payment technologies’ adoption increases economic performance (i.e.,...
Paper Details
Title
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market
Published Date
Mar 30, 2021
Volume
49
Issue
5
Pages
882 - 902
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