The interaction among religiosity, moral intensity and moral certainty in predicting ethical consumption: A study of Muslim consumers

Prior research has paid little attention to the cognitive mechanisms by which religiosity influences ethical consumption. The aim of this study is to explore when and how religiosity might be related to the development of ethical consumption. The study develops an interactionist model describing how religiosity and moral intensity might interact and be linked to the sense of certainty and conviction about the morality of ethical consumption....