CREATIVITY AS A REFLECTIVE LEARNING EXERCISE: INFORMING STRATEGIC MARKETING DECISIONS THROUGH DIGITAL STORYTELLING

As educators we strive to facilitate knowledge and ways of learning that serve students throughout their lives, but we also recognize their sometimes short retention span. The innovation we present in this article consists of the use of digital storytelling as a conduit for students to construct a narrative of their experience in a marketing simulation throughout the semester. We explain the innovation’s implementation as well as the results...