Model of the Consumer Switching Behavior Related to Healthy Food Products

Published on Mar 23, 2021in Sustainability3.251
· DOI :10.3390/SU13063555
Anas Hidayat5
Estimated H-index: 5
Tony Wijaya6
Estimated H-index: 6
+ 2 AuthorsGuruh Ghifar Zalzalah
This study aimed to examine the effect of customers’ attitudes, subjective norms, and perceived behavior control on their intention to switch to healthy food products. This research also tested brand awareness as a moderator of customers’ behavioral choices to switch to healthy food products by switching behavior. The study was conducted by distributing a questionnaire. It involved 318 participants and employed partial least square regression as the data analysis method. This study shows the significant influence of customers’ attitudes on their switching intentions toward healthy food products, and perceived behavior control significantly influences customers’ switching intentions toward healthy food products. Customers’ perceived behavior control, as well as their intentions to switch toward healthy food products, significantly influences their switching behavior. Brand awareness has a moderate influence on customers’ intentions to switching behavior on healthy food products. This study contributes to developing the model of customer behavior in switching from fast food products to healthy food products. This study reveals that subjective norms do not significantly influence the switching behavior of customers.
#1Ninh Nguyen (La Trobe University)H-Index: 16
#2Lester W. Johnson (Swinburne University of Technology)H-Index: 45
The objectives of this study are (1) to review previous studies in the context of brand management in consumer behaviors using costumer based brand equity (CBBE) and theory of planned behavior (TPB) as the basic foundation of the study; and (2) to develop a comprehensive research model by integrating relevant research constructs using meta-analysis. This study reviewed a total 173 studies from 58 published papers with 40 journals during 1991~2014 and developed a comprehensive framework with 16 r...
#1Tony Wijaya (UNY: Yogyakarta State University)H-Index: 6
#2Sukidjo (UNY: Yogyakarta State University)H-Index: 1
Last. Sunarta (UNY: Yogyakarta State University)H-Index: 1
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Abstract This article presents data that examine the effect of the self-efficacy on the risk-taking propensity, risk-taking propensity and self-efficacy influences affect the entrepreneurial attitude, and the effect of entrepreneurial attitude toward the entrepreneurship intentions. Data collected using a questionnaire adapted from previous scholars. The sample in this research was prospective entrepreneurs who take part in Indonesia entrepreneurship programs and 315 respondents were collected. ...
#1Jyoti Rana (DU: University of Delhi)H-Index: 4
#2Justin Paul (UPR: University of Puerto Rico)H-Index: 28
In this article, we review and discuss the factors, which affect the change in the consumer behavior towards organic food. We extract findings from various studies conducted in different countries and analyze those factors and provide suggestions for future research. We find that health-conscious consumers show a growing preference for organic food over the conventionally grown food. This shift in the attitude of the modern consumers is greatly influenced by the rising incidence of lifestyle dis...
#1Muhammad Qasim Shabbir (Mirpur University of Science and Technology)H-Index: 2
#2Ansar Ali Khan (Mirpur University of Science and Technology)H-Index: 1
Last. Saba Khan (National University of Modern Languages)H-Index: 3
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Brand has become a necessary part in our daily life. The product, when becomes a brand, promises quality, trust and distinct place in a range of choices. Brand equity can corrode either because of negative experiences or because of positive new information about substitute brands. Brand equity makes a customer faithful with the product irrespective of its price. In telecom sector, brand equity is valuable assets of every company and it should be made to nurture. This study intends to examine the...
Purpose This study aims to analyze and explain the characteristics and findings in previous studies of switching behavior and identifies the developments within this topic in order to improve its current understanding. Design/methodology/approach The authors construct a literature database of studies published in prominent business and management journals from 1996 to 2013 and conduct an analysis using the variables in the data fields. Furthermore, we execute meta-analysis to combine the researc...
#1Santi BudimanH-Index: 3
#2Tony WijayaH-Index: 6
This research has purpose to test the influence of communication pattern of parents and children, that is concept and social orientation toward the...
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