Original paper
SYNCHRONOUS ONLINE DISCUSSION BOARD AS A PRIMARY MODE OF DELIVERING MARKETING EDUCATION: RESPONDING TO THE COVID-19 PANDEMIC AND BEYOND
Abstract
The research reported in this paper examined the use of synchronous online discussion board as the primary mode of teaching by one instructor teaching two sections of a senior-level undergraduate Marketing Strategy course during the COVID-19 pandemic. Decisions were made to use a synchronous online discussion board as the primary online meeting space and mode of instruction for the remainder of the spring 2020 semester and continuing into the...
Paper Details
Title
SYNCHRONOUS ONLINE DISCUSSION BOARD AS A PRIMARY MODE OF DELIVERING MARKETING EDUCATION: RESPONDING TO THE COVID-19 PANDEMIC AND BEYOND
Published Date
Mar 12, 2021
Journal
Volume
31
Issue
4
Pages
284 - 293
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Notes
History