Ethical design in social media: Assessing the main performance measurements of user online behavior modification
Abstract
The growing use of social networks has led to the emergence of ethical and privacy concerns regarding the management of user data and how social networks train algorithms for economic purposes to organize the content shown to users. In this context, the present study aims to define and identify (i) the main concepts and (ii) performance measurements that social networks use to increase user engagement and modify user online behavior from the...
Paper Details
Title
Ethical design in social media: Assessing the main performance measurements of user online behavior modification
Published Date
May 1, 2021
Journal
Volume
129
Pages
271 - 281
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