UK consumers’ willingness to try and pay for eggs from insect-fed hens

Willingness to try (WTT) and willingness to pay (WTP) for eggs produced from insect-fed hens and the determinants of these behaviours were investigated in the UK. Data from a sample of egg consumers (N=294) was collected using an online survey. Factors influencing WTT and WTP were evaluated using a binary logistic regression and censored (Tobit) regression. Only 17% of participants were aware of insects as a potential animal feed. Most consumers...