Original paper
A Framework for Collaborative Artificial Intelligence in Marketing
Abstract
We develop a conceptual framework for collaborative artificial intelligence (AI) in marketing, providing systematic guidance for how human marketers and consumers can team up with AI, which has profound implications for retailing, which is the interface between marketers and consumers. Drawing from the multiple intelligences view that AI advances from mechanical, to thinking, to feeling intelligence (based on how difficult for AI to mimic human...
Paper Details
Title
A Framework for Collaborative Artificial Intelligence in Marketing
Published Date
Jun 1, 2022
Journal
Volume
98
Issue
2
Pages
209 - 223
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