Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

Purpose The purpose of this study is to unearth the factors that influence tourists’ revisit intention. The proposed model of the study is grounded on using the theory of planned behaviour (TPB) and extending it with additional variables, i.e. satisfaction, destination image, perceived risk, service quality and perceived value. Design/methodology/approach This study adopted a cross-sectional approach to collect data. The data were collected by...