Exploring the impact of an economic‐centric approach to evaluating cultural activities: Evidence from a regional music festival

Despite the numerous benefits associated with state‐funded festivals, little is known about how New Public Management ideals (e.g. emphasis on economic returns, short‐term funding cycles) influence the extent to which these events can create value across social, cultural, and economic dimensions. Drawing on recent theoretical advancements around ecology of culture, we used a single‐case study design that included an embedded sub‐case to examine...