Digitalization as solution to environmental problems? When users rely on augmented reality-recommendation agents

This paper examines whether augmented reality-based recommendation agents (AR-RAs) in brick-and-mortar stores can inspire users to consider sustainability in their shopping decisions. The paper suggests a behavioral model covering the conditions under which consumers rely on AR-RA-delivered sustainability information. A shopping experiment with real products and the actual usage of AR-RAs confirms that consumers consider AR-RA-delivered...