Sharing economy versus collaborative consumption: What drives consumers in the new forms of exchange?

Digital transformation led to the proliferation of new forms of exchange. This study aims, firstly, to put forward a parsimonious conceptualization for sharing economy (SE) and collaborative consumption (CC), concepts used interchangeably in literature and practice; secondly, to understand why consumers participate in each and whether they have significantly different drivers. We applied structural equation modeling to test our conceptual model...