Red potato chips: Segmentation cues can substantially decrease food intake.

To discover a scalable method of food-packaging presentation, which can help reduce per occasion food consumption by making portions sizes more salient and segmented.Two studies of American undergraduates who ate from tubes of potato chips while watching a movie. In each study, participants ate chips that were either identical (the control group) or which had colored chips inserted at regular intervals (the treatment groups). One treatment group...