Does liking or wanting determine repeat consumption delay?

Volume: 72, Pages: 59 - 65
Published: Jan 1, 2014
Abstract
Does liking or wanting predict the delay between consumption episodes? Although these psychological processes are correlated, we find that memory for liking, rather than wanting, determines the number of days that pass until the consumption of a food is repeated. Experiment 1 found that liking (but not wanting) for a food at the end of a consumption experience predicted how many days passed until participants wanted to consume it again....
Paper Details
Title
Does liking or wanting determine repeat consumption delay?
Published Date
Jan 1, 2014
Journal
Volume
72
Pages
59 - 65
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