Customer Satisfaction and Stock Returns Risk
Abstract
Over the past decade, several studies have argued that customer satisfaction has high relevance for financial markets because it has a significant impact on stock returns. However, little attention has been given to understanding the impact of customer satisfaction on the risk of stock returns. The finance literature suggests that investors that judge performance only in terms of returns place more resources than warranted in risky...
Paper Details
Title
Customer Satisfaction and Stock Returns Risk
Published Date
Nov 1, 2009
Journal
Volume
73
Issue
6
Pages
184 - 197
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Notes
History