Leveraging the happy meal effect: Substituting food with modest nonfood incentives decreases portion size choice.
Volume: 21, Issue: 3, Pages: 276 - 286
Published: Sep 1, 2015
Abstract
Despite much effort to decrease food intake by altering portion sizes, "super-sized" meals are the preferred choice of many. This research investigated the extent to which individuals can be subtly incentivized to choose smaller portion sizes. Three randomized experiments (2 in the lab and 1 in the field) established that individuals' choice of full-sized food portions is reduced when they are given the opportunity to choose a half-sized version...
Paper Details
Title
Leveraging the happy meal effect: Substituting food with modest nonfood incentives decreases portion size choice.
Published Date
Sep 1, 2015
Volume
21
Issue
3
Pages
276 - 286
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