doi.org/10.1057/s41262-020-00222-6

Other

Biomorphic visual identity of a brand and its effects: a holistic perspective

,

Deepak S. Kumar

,

Journal of Brand Management4.10

Volume: 28, Issue: 3, Pages: 272 - 290

Published: Jan 12, 2021

Paper Fields

Paper Details

Title

Biomorphic visual identity of a brand and its effects: a holistic perspective

DOI

doi.org/10.1057/s41262-020-00222-6

Published Date

Jan 12, 2021

Journal

Journal of Brand Management

Volume

28

Issue

3

Pages

272 - 290

Notes

History