doi.org/10.1016/j.indmarman.2020.12.001

An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance

..., Uthayasankar Sivarajah
41
Industrial Marketing Management7.50
Volume: 92, Pages: 178 - 189
Published: Dec 23, 2020
Paper Fields
Paper Details
Title
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
DOI
doi.org/10.1016/j.indmarman.2020.12.001
Published Date
Dec 23, 2020
Journal
Industrial Marketing Management
Volume
92
Pages
178 - 189
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