Original paper
Combining sources of information to increase survey response rates
Abstract
Purpose The purpose of this paper is to show that mixed methods applied sequentially provide sufficient knowledge of topics under study. Design/methodology/approach This paper conducted an analysis of a real case using descriptive statistical and regression techniques. Findings The present study proposes the use of the so-called “sequential mixed-modes” in survey-based market research. This technique is based on the successive application of...
Paper Details
Title
Combining sources of information to increase survey response rates
Published Date
Dec 28, 2020
Volume
25
Issue
1
Pages
29 - 45
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Notes
History