Original paper
The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
Volume: 40, Issue: 7, Pages: 1160 - 1186
Published: Dec 28, 2020
Abstract
Persuasion knowledge is an established construct in the explanation of recipients’ coping with persuasive communication. It gains particular importance when persuasion attempts are covert. This is the case for sponsored content, as it closely adapts to its media environment. Hence, disclosures are employed to uncover such content as persuasion attempt. In the present study, we argue that disclosures activate different sub-dimensions of...
Paper Details
Title
The disclosure paradox: how persuasion knowledge mediates disclosure effects in sponsored media content
Published Date
Dec 28, 2020
Volume
40
Issue
7
Pages
1160 - 1186
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