Constructing healthy food names: On the sound symbolism of healthy food

The interest in healthy food has grown rapidly amongst both consumers and food manufacturers in recent years. However, which foods should be considered healthy is sometimes ambiguous. Identifying those factors that influence the perception of healthfulness is of interest both to consumers and to food manufacturers. Previous research has shown that product-intrinsic (e.g., nutrition) and product-extrinsic (e.g., the colour of the packaging)...