The role of sports marketing in attracting audiences towards less popular sports
Volume: 4, Issue: 2, Pages: 113 - 131
Published: Dec 7, 2020
Abstract
Purpose The purpose of this study is to examine how sports marketing can attract audiences towards less popular sports. Design/methodology/approach A total of 22 interviews were conducted first to explore the opinions of sports professionals about how audiences can be attracted towards less popular sports. Then 479 responses to an online questionnaire were collected. The online questionnaire includes a pretest-posttest experiment in which each...
Paper Details
Title
The role of sports marketing in attracting audiences towards less popular sports
Published Date
Dec 7, 2020
Volume
4
Issue
2
Pages
113 - 131
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