Type and amount of help as predictors for impression of helpers

Impression of helpers can vary as a function of the magnitude of helping (amount of help) and of situational and motivational aspects (type of help). Over three studies conducted in Sweden and the US, we manipulated both the amount and the type of help in ten diverse vignettes and measured participants’ impressions of the described helpers. Impressions were almost unaffected when increasing the amount of help by 500%, but clearly affected by...