Business

Archaeology

Expectancy theory

Credibility

History

Advertising

World Wide Web

Marketing

Political science

Psychology

Emotional contagion

Exploit

Influencer marketing

Style (visual arts)

Marketing management

Source credibility

Computer science

Elaboration likelihood model

Social media

Relationship marketing

Persuasion

Computer security

Social psychology

Journal of Business Research

In an aggressively growing market, influencers exploit social media platforms to make videos on their chosen interests in an attempt to attract viewer…

The superstar social media influencer: Exploiting linguistic style and emotional contagion over content?