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Original paper

Does “hot” lead to “not so hot?”

Volume: 55, Issue: 5, Pages: 1313 - 1337
Published: Nov 26, 2020
Abstract
Purpose This paper aims to examine how exposure to sexual images activates the urge to yield to temptation in a subsequent unrelated context. Design/methodology/approach In Study 1, this paper uses empirical data based on an automobile expo to examine the correlational relationship between sexual imagery and indulgence. In Studies 2 and 3, this study examines the moderating effects of self-construal and gender differences on indulgent...
Paper Details
Title
Does “hot” lead to “not so hot?”
Published Date
Nov 26, 2020
Volume
55
Issue
5
Pages
1313 - 1337
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