Original paper
Does “hot” lead to “not so hot?”
Abstract
Purpose This paper aims to examine how exposure to sexual images activates the urge to yield to temptation in a subsequent unrelated context. Design/methodology/approach In Study 1, this paper uses empirical data based on an automobile expo to examine the correlational relationship between sexual imagery and indulgence. In Studies 2 and 3, this study examines the moderating effects of self-construal and gender differences on indulgent...
Paper Details
Title
Does “hot” lead to “not so hot?”
Published Date
Nov 26, 2020
Volume
55
Issue
5
Pages
1313 - 1337