The messy satiation effect: Understanding how eating messily can accelerate the rate of satiation and reduce consumption

The visual presentation of food plays an important role in shaping the food choices that consumers make. In the current research, we explore the impact that one's eating manner, and by extension, how messy or neat food becomes as a result, can have on enjoyment and consumption over the course of an eating episode. In a series of five studies, we find that eating in a messy manner, which degrades the visual appeal of one's food, can accelerate...