Exploration of patriotic brand image: its antecedents and impacts on purchase intentions

Volume: 33, Issue: 6, Pages: 1455 - 1481
Published: Nov 18, 2020
Abstract
Purpose The recent rise of economic nationalism intensifies consumers' patriotic attitudes toward goods or services and thus encourages enterprises to build patriotic brand images. Nevertheless, few studies have discussed how a patriotic brand image is developed. The purpose of this study aims to fill the gap by examining whether and how a positive corporate image helps a domestic brand establish a patriotic brand image and in turn enhances...
Paper Details
Title
Exploration of patriotic brand image: its antecedents and impacts on purchase intentions
Published Date
Nov 18, 2020
Volume
33
Issue
6
Pages
1455 - 1481
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.