Review paper
Matching Co-innovation Project Types to Diverse Customer Relationships: Perspective of an Industrial Technology Supplier
Volume: 18, Issue: 01
Published: Nov 11, 2020
Abstract
Co-innovation between suppliers and their customers provides important benefits but is not without challenges. Especially in technologically complex industrial context co-innovation projects need careful planning and preparing. Through eight cases, this qualitative study takes the perspective of the supplier and empirically identifies three types of supplier-customer co-innovation projects and for each project type, the supplier’s co-innovation...
Paper Details
Title
Matching Co-innovation Project Types to Diverse Customer Relationships: Perspective of an Industrial Technology Supplier
Published Date
Nov 11, 2020
Volume
18
Issue
01
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