Hanna Komulainen
University of Oulu
Customer retentionAdvertisingService providerBusinessBusiness valueService systemMarketingInnovation managementPerspective (graphical)Value (mathematics)Value (economics)Context (language use)Service (business)Customer experienceMobile advertisingBusiness modelKnowledge managementFocus groupCustomer to customerMobile business developmentInternationalization
27Publications
9H-index
270Citations
Publications 28
Newest
#1Marianne YlilehtoH-Index: 1
#2Hanna KomulainenH-Index: 9
Last. Pauliina UlkuniemiH-Index: 15
view all 3 authors...
The purpose of this study is to explore the customer shopping experience in the innovative technology setting. Specifically, the purpose is to understand how do innovative technologies influence the customer shopping experience?,This qualitative, explorative study has characteristics of a phenomenological research strategy. The data were collected from four focus groups and ten in-depth interviews with consumers. Abductive approach with an implementation of content analysis was used as a method ...
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#1Outi Keränen (University of Oulu)H-Index: 3
#2Hanna Komulainen (University of Oulu)H-Index: 9
Last. Pauliina Ulkuniemi (University of Oulu)H-Index: 15
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Abstract Sustainable innovations in food packaging are important in terms of preventing food waste and reducing environmental impact, but existing industry regimes and networks may hinder their diffusion into established markets. However, research on reorientation of existing industries, and value networks in that situation, has been limited. This study examines the changes to existing industry value networks that can facilitate the diffusion of sustainable innovation in food packaging. Empirica...
6 CitationsSource
Co-innovation between suppliers and their customers provides important benefits but is not without challenges. Especially in technologically complex industrial context co-innovation projects need c...
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#1Abdollah Mohammadparast Tabas (University of Oulu)H-Index: 1
#2Hanna Komulainen (University of Oulu)H-Index: 9
Last. Ahmad Arslan (University of Oulu)H-Index: 10
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Entrepreneurial ecosystem (EE) has emerged an important new concept within the entrepreneurship and innovation research literatures. It emphasises the supporting role of the local and regional environment for the entrepreneur and has a specific focus on high growth firms (HGFs). EE research has similarities with other literature streams specifically the innovation systems (IS) literature but the relationship between them is ambiguous, which hampers the theory development. Furthermore, it is uncl...
1 CitationsSource
This paper aims to explore the dynamics of value co-creation in the context of health care logistics by focusing on the change in the value creation spheres of a logistics service provider and its customer organization.,The development of value co-creation between the two organizations was researched through a qualitative case study that focuses on a situation wherein the hospital’s central warehouse was moved to a more distant location. Data consist of the interviews and focus group discussions...
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The concept of the entrepreneurial ecosystem (EE) has recently attracted a lot of research attention. Despite the growing popularity, there is still a limited theoretical, empirical and conceptual understanding of the phenomenon. The purpose of this study is to explore the role of EE in the high growth SMEs’ internationalisation, specifically in the context of the health technology business in Finland. Due to the limited size of the domestic markets, internationalisation is often the only poss...
#1Hanna Komulainen (University of Oulu)H-Index: 9
#2Annu Perttunen (University of Oulu)H-Index: 1
Last. Pauliina Ulkuniemi (University of Oulu)H-Index: 15
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1 CitationsSource
#1Hanna Komulainen (University of Oulu)H-Index: 9
#2Elisa Mertaniemi (University of Oulu)H-Index: 1
Last. Marjo Suhonen (University of Oulu)H-Index: 7
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The purpose of this paper is to describe persuasive speech and discourses in multi-professional organizational change facilitation meetings at a hospital through rhetorical discourse analysis. Previous research has often considered organizational change to be a managerial issue, with other employees given the rather passive role of implementators. This study takes an alternative approach in assuming that organizational change could benefit by involving those who are most familiar with the tasks ...
1 CitationsSource
#1Hanna Komulainen (University of Oulu)H-Index: 9
#2Saila Saraniemi (University of Oulu)H-Index: 12
The purpose of this paper is to increase understanding about how to improve customer value and to make mobile banking services a profitable business for banks and other financial actors. The study explores the user experiences and related value of a new mobile banking service.,The study is implemented as a case study that is phenomenological in nature and linked to an interpretive consumer study. Empirical data were collected through 14 semi-structured theme interviews and a diary method. The da...
12 CitationsSource
#1Hanna KomulainenH-Index: 9
#2Saila SaraniemiH-Index: 12
Last. Pauliina UlkuniemiH-Index: 15
view all 3 authors...
1 CitationsSource