Original paper
Toward a conceptual framework explaining the strategic factors responsible for mobile product innovation success in an emerging African market
Volume: 63, Issue: 3, Pages: 303 - 317
Published: Nov 5, 2020
Abstract
This study investigates and then develops a conceptual framework explaining the strategic factors responsible for mobile product innovations success in an emerging market. Our methodology is based on a qualitative case study research design approach using grounded theory concerning Safaricom's organization and product innovations in East African markets and Kenya in particular. We find that Safaricom's innovation success stems from a combination...
Paper Details
Title
Toward a conceptual framework explaining the strategic factors responsible for mobile product innovation success in an emerging African market
Published Date
Nov 5, 2020
Volume
63
Issue
3
Pages
303 - 317
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Notes
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