Charles Blankson
University of North Texas
AdvertisingEmpirical researchEmerging marketsFinancial servicesService qualitySociologyBusinessLoyalty business modelRetail bankingPsychologyEconomicsContent analysisMarketingPerceptionSmall businessQuality (business)Market orientationContext (language use)Service (business)AttractivenessPublic relationsIndustrial organizationService (economics)Economic growthKnowledge managementTypologyDeveloping countryMarketing strategyOperationalization
124Publications
25H-index
2,069Citations
Publications 125
Newest
The purpose of this study is to establish the relationship between stakeholder market orientation (StMO) and sustainability performance (SP) at tourism destinations (TDs).,Using a quantitative survey, data was collected from 313 tourism business managers, who are the owners or managers of the tourism businesses at the TDs, and was analysed using the partial least square structural equation model.,Findings indicate that environmental performance is the highest sustainability management practice a...
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#1Alsius David (State University of New York at Oneonta)H-Index: 2
#2William D. Senn (ESU: Emporia State University)H-Index: 1
Last. Charles Blankson (UNT: University of North Texas)H-Index: 25
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#1Benjamin Ngugi (Suffolk University)H-Index: 7
#2Esi Abbam ElliotH-Index: 10
Last. Charles Blankson (UNT: University of North Texas)H-Index: 25
view all 3 authors...
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#1Guangming Cao (Ajman University of Science and Technology)H-Index: 17
#2Na Tian (NPU: Northwestern Polytechnical University)H-Index: 1
Last. Charles Blankson (UNT: University of North Texas)H-Index: 25
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While big data, marketing analytics, and firm marketing capabilities are all potential drivers of competitive advantage, there is limited research that investigates the interrelationship between th...
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#1Charles BlanksonH-Index: 25
#2Peter RennerH-Index: 1
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#1Trang P. Tran (ECU: East Carolina University)H-Index: 6
#2Francisco Guzmán (UNT: University of North Texas)H-Index: 17
Last. Charles Blankson (UNT: University of North Texas)H-Index: 25
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Abstract Why do consumers choose a private versus national brand? A between-subjects factorial design was used to address this question in two product categories: shampoo and athletic shoes. Three determining factors were used—regulatory focus: promotion versus prevention; brand types: national versus private; and attribute framing: hedonic versus utilitarian—to predict consumer attitude towards the brand, its ad, and purchase intention. The results provide support for the interactions between r...
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#1Stanley Coffie (Ghana Institute of Management and Public Administration)H-Index: 5
#2Charles Blankson (UNT: University of North Texas)H-Index: 25
Last. Samuel Ato Dadzie (Ghana Institute of Management and Public Administration)H-Index: 7
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ABSTRACTThe paper synthesizes the level of strategic market orientation of firms operating in the emerging economy of Ghana over the last two decades. It dwells on market orientation studies in gen...
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#1Otto AfiucH-Index: 1
#2Samuel K. BonsuH-Index: 12
Last. Charles BlanksonH-Index: 25
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Using social exchange theory as a contextual backdrop, this study aims to better understand how corporate social responsibility (CSR) can contribute to customer retention (CR). A conceptual framework is developed to illustrate the proposed relationship and the influence of mediating factors. The telecommunication industry in Ghana is used to operationalize the conceptual framework.,Qualitative and quantitative data were collected through face-to-face interviews with CSR managers and through a st...
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#1Charles Blankson (UNT: University of North Texas)H-Index: 25
#2Pramod Iyer (The University of Texas Rio Grande Valley)H-Index: 10
Last. Robert Ebo Hinson (University of the Free State)H-Index: 25
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Abstract Despite the pivotal role of positioning in marketing strategy formulation, few studies explicitly examine positioning strategies employed by foreign and indigenous firms operating in the same cultural milieu. Relying on the concepts of culture and positioning as the backdrop, this research contributes to the literature by answering two key research questions: What are the differences between African indigenous firms' and Africa-based foreign firms' pursuits of positioning strategies? An...
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