doi.org/10.1016/j.jbusres.2020.10.044

Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda

..., Jochen Wirtz
60
Journal of Business Research9.80
Volume: 124, Pages: 389 - 404
Published: Nov 2, 2020
Paper Fields
Paper Details
Title
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
DOI
doi.org/10.1016/j.jbusres.2020.10.044
Published Date
Nov 2, 2020
Journal
Journal of Business Research
Volume
124
Pages
389 - 404
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