The Impact of the Personal Data Disclosure's Tradeoff on the Trust and Attitude Loyalty in Mobile Banking Services

In the digital transformation era, mobile technology development has brought not only the benefits but the costs for the customer in the transaction via mobile devices. This study aimed to analyze the relationship between personal data disclosure's tradeoff, trust, and attitude loyalty in mobile banking services. The analysis result of Partial Least Squares Structural Equation Modeling confirmed the positive and negative impact of the perceived...