New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens

Published on Jul 1, 2021in Journal of Consumer Behaviour
· DOI :10.1002/CB.1893
Deborah Goldring5
Estimated H-index: 5
(Stetson University),
Carol Azab4
Estimated H-index: 4
(Stetson University)
Source
Abstract
References77
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