Review paper
The role of social media to generate social proof as engaged society for stockpiling behaviour of customers during Covid-19 pandemic
Volume: 24, Issue: 3, Pages: 281 - 301
Published: Oct 26, 2020
Abstract
Purpose The use of social media and information exchange increased during Covid-19 pandemic because people are isolated and working from home. The use of social media enhances information exchange in a global society, therefore customers are uncertain and not in a better position to take decisions before the situation goes worst everywhere in the world. The current study helps to understand how social media facilitate social and global...
Paper Details
Title
The role of social media to generate social proof as engaged society for stockpiling behaviour of customers during Covid-19 pandemic
Published Date
Oct 26, 2020
Volume
24
Issue
3
Pages
281 - 301
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