Qualitative Market Research: An International Journal
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Purpose: The use of social media and information exchange increased during Covid-19 pandemic because people are isolated and working from home The use of social media enhances information exchange in a global society, therefore customers are uncertain and not in a better position to take decisions before the situation goes worst everywhere in the world The current study helps to understand how social media facilitate social and global engagement and information exchange which ultimately leads to...
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Purpose: this study aims to identify the responses required to repair political trust in Tunisia and the differences between two key stakeholder groups, namely politicians and voters. Design/methodology/approach: A qualitative longitudinal study was adopted using two data sources: media data from TV political talk shows; and semi-structured interviews conducted with citizens and politicians. Data was collected following several key events that violated trust. Findings: New responses were identif...
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