Impact of preciseness of price presentation on the magnitude of compromise and decoy effects

Volume: 132, Pages: 641 - 652
Published: Aug 1, 2021
Abstract
This study aims to test the impact of price preciseness on compromise and decoy effects, analyze the different presentation styles of price information (a precise price presentation vs. a rounded one), and investigate the moderating role of individual differences (i.e., lay rationalism) and decision situations (i.e., time pressure) in travel decision making. It uses a series of empirical tests in which only people with high lay rationalism can...
Paper Details
Title
Impact of preciseness of price presentation on the magnitude of compromise and decoy effects
Published Date
Aug 1, 2021
Volume
132
Pages
641 - 652
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