Examining the effect of potential tourists’ wine product involvement on wine tourism destination image and travel intention
Abstract
Product involvement refers to consumers’ perceived relevance of the importance of a product category based on their inherent needs, values and interests. The literature has examined the mechanism of product involvement and tourist behaviour, but has paid less attention to the role of destination image in the effect of product involvement on tourist behaviour. In China, various cultural tourism destinations are favoured by consumers because of...
Paper Details
Title
Examining the effect of potential tourists’ wine product involvement on wine tourism destination image and travel intention
Published Date
Oct 9, 2020
Journal
Pages
1 - 16
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History