Toward the Extension of Antecedents of Compulsive Buying: The Influence of Personal Values Theory

Although a great deal of research has been conducted on compulsive buying, little if any, research has explored compulsive buying from a wider theoretical perspective, encompassing all types of values as potential drivers of compulsive buying. In particular, no comprehensive research has been conducted in the diagnosis of mechanisms that direct the development of compulsive buying from the perspective of personal values theory. Thus, the...