60 Robust Years Of Advertising Research, and Counting
Abstract
![Figure][1] The Journal of Advertising Research ( JAR ) has been a cutting-edge venue for advertising research for more than 60 years (nearly 250 issues, if you're counting). The range of topics has never been richer and, with bourgeoning platforms steeped in evolving algorithms...
Paper Details
Title
60 Robust Years Of Advertising Research, and Counting
Published Date
Sep 1, 2020
Volume
60
Issue
3
Pages
237 - 238
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Notes
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