Abstract null null Technological advancements and adoption among consumers have changed the way various agents in the market communicate. Due to the recent growth and interest in the advertising area, the present study investigates the intellectual body of research built over the last decade, by utilizing a bibliometric approach. The analysis consists of two different studies. The first study examines the top three academic journals specifically focused on advertising (JA, JAR and JCIRA) as the ...
![Figure] Since 1960, the Journal of Advertising Research ( JAR ) has delivered cutting-edge, impactful research to advertising scholars and practitioners. That work has reflected not only the continuing theoretical evolutionary advancement of knowledge but also has provided answers to a
![Figure] Once upon a non-digital time ago, advertising and marketing research was every bit as rich and useful as it is today, but far less dense. New platforms and tools unimagined even a decade ago have generated insights and understanding that literally will reshape the challenges of
Abstract Increasingly, marketing and consumer researchers rely on online data collection services. While actively-managed data collection services directly assist with the sampling process, minimally-managed data collection services, such as Amazon’s Mechanical Turk (MTurk), leave researchers solely responsible for recruiting, screening, cleaning, and evaluating responses. The research reported here proposes a 2 x 2 framework based on sampling goal and methodology for screening and evaluating th...
This issue of the Journal of Advertising Research contains eight studies that span a wide variety of topics, from causality in sales lift from television advertising to an updated approach to the FCB grid. You’ll also learn about the role of consumer insight in the creative process, price premiums
This issue of the Journal of Advertising Research ( JAR ) contains ten studies that range across a wide variety of topics, from an overview of key marketing-research topics through a bibliographic study of 60 years of the JAR to the effectiveness of television advertising, and a number of indices of
![Figure] The Journal of Advertising Research ( JAR ) has been a cutting-edge venue for advertising research for more than 60 years (nearly 250 issues, if you're counting). The range of topics has never been richer and, with bourgeoning platforms steeped in evolving algorithms and
![Figure] Gender and Advertising is a subject that has been a part of my life for most of my academic career. The issue of how women are being portrayed in ads has been top of mind since the 1970s, when disparities in societal roles and depictions in advertising were examined. At the time