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Unpalatable food for thought: Let marketing research guide effective public obesity interventions

Volume: 22, Issue: 2
Published: Sep 9, 2020
Abstract
Summary The prevalence of obesity is growing unabatedly despite the considerable efforts directed at the problem. Although abundant research has contributed to our understanding of the multifactorial causes of obesity, there is less attention to research that is relevant for guiding social marketers, public health professionals and policymakers in delivering public health interventions for countering and/or preventing the problem of obesity....
Paper Details
Title
Unpalatable food for thought: Let marketing research guide effective public obesity interventions
Published Date
Sep 9, 2020
Volume
22
Issue
2
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