Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?
Abstract
The fast development of technologies shapes the way companies address and understand their customers’ needs, including the more and more pressing call for sustainability. If, by now, many organizations use the advantages of social media in their marketing strategies, newer technologies, such as Internet of things (IoT) wearables, are not fully used to their whole potential. Thus, we conducted two research studies—a qualitative one in the form of...
Paper Details
Title
Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?
Published Date
Sep 5, 2020
Journal
Volume
12
Issue
18
Pages
7292 - 7292
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History